- Meta is investing in generative AI to create unique and dynamic gaming experiences within the metaverse.
- The company aims to develop AI tools that empower both internal and third-party game developers.
- This strategic move is part of Meta’s broader effort to revitalize its metaverse strategy and overcome financial hurdles.
Meta, the company behind Facebook, is actively exploring generative AI to revitalize its metaverse ambitions. A recent job listing reveals plans to research and prototype innovative gaming experiences within Meta’s Horizon platform, potentially extending to non-Meta devices like smartphones and PCs. Unlike traditional titles, these AI-driven games promise unique, ever-changing gameplay with “non-deterministic” paths.
Generative AI Tools for Game Development Efficiency
In addition to developing games, Meta aims to create or collaborate on generative AI tools to streamline game development. The goal is to enhance workflow efficiency and accelerate time-to-market for internal and third-party developers. Meta believes this could democratize content creation and significantly expand the metaverse ecosystem.
Meta’s Renewed Focus on the Metaverse
These efforts come as Meta’s Reality Labs division seeks to overcome financial challenges and regain momentum in the metaverse space. While the Meta Quest headset has succeeded, the Horizon platform has struggled to attract and retain users. Meta’s recent shift to licensing Quest features and increased investment in game projects reflect a renewed commitment to the metaverse.